What do they worry about?
What concerns them?
Validate your ideas before you create anything.
Next you will need a great title for your lead magnet. (This is really important.) The title will “sell” your lead magnet.
Now you can start creating your lead magnet.
Allocate up to a week to work on your lead magnet and to refine it. Then leave it for a couple of weeks before looking at it again. You will notice what you have not done as well as you could or what you have missed out, if you leave your lead magnet for a while.
Then update your lead magnet and send it for review to two or three people who understand your audience. Listen to what they tell you and incorporate their recommendations into your lead magnet.
Finalise your lead magnet, Upload it and start to promote it.