This is an easy question to answer. Any one who wants to build the online dimension of a business or of a career will find a lead magnet helpful. Lead magnets help to build a relationship between the website owner and his or her audience.
Lead magnets are particularly helpful to those people looking to build a long-term relationship with an audience.
Businesses selling complex products and services need to develop relationships before people buy.
If you are a life coach or a consultant, a lead magnet will help you to demonstrate your worth.
Businesses selling high-value products and services that people occasionally buy need lead magnets.
If you are selling financial products for people approaching retirement, individually designed and created engagement and wedding rings or a training programme costing a significant sum, you will see the value of building a list of e-mail subscribers. You can use a lead magnet to encourage people to join your list.
If you are an expert looking to become recognised and remembered for what you do, a lead magnet will ensure that more people have access to your work and to your ideas.
In short, lead magnets build reputations in the online world and in the real world.